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Search engine rankings are top priority for a website to be successful in today’s online economy. Leading search engines like Google, Yahoo! And Bing give website owners the ability to reach the largest possible internet audience via organic listings and/or pay-per-click advertising programs. At Web Estore, we are experts in search engine optimization – enabling websites to position highly in natural search results (aka organic listings). Once clients are highly visible in organic search results, Web Estore is able to evolve with their business and other highly-effective new media marketing channels.
 | Current SEO Trends & Statistics |
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90% of US Internet users “search” at least once per week1
68% of search engine users click results on the first page of search engine results2
92% of search engine users click a result in the first three pages2
37% of search engine users associate the #1 organic listing as the industry or category leader2
The majority (70%) of search engine users click organic listings over paid listings3
Search engine optimization is no longer a one-time project that can be completed and shelved for a revisit in the future. Web 2.0, user generated content, and the future of the semantic web give active web businesses an edge in search engine results. Fresh, unique and relevant content not only better engages your website visitors but also generates quality links from third party sites that believe your content and information will benefit their own audience, respectively. Web Estore seeks relationships with online advertisers that wish to be informative, industry leaders -- harnessing the power of new media marketing and customer engagement.
1 Deloitte & Touche “State of Media Democracy”
2 Jupiter Media and iProspect “Search engine behaviors”
3 Businessweek report
| Web Estore's Approach |
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When SEO first became an “industry” back in the late-90’s the soup de jour was meta tags and submissions. Fast forward to today and these factors, excluding the important of Title tags, are all but irrelevant; the intricacies of first page rankings have exponentially increased for website owners. Today’s highly competitive and fluid landscape requires customization, attention to detail, innovative tools, user-centric methods and ethical techniques. Web Estore provides clients a holistic, white hat approach to SEO with an emphasis on building long-term value. Our optimization services focus on three key areas which keenly align with search engine algorithm factors: SEO analysis, on-page optimization, and link building.
Some of these methods and tactics include:
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