Mortgage Brokers and Loan Officers SEO Services

Homebuyers want an easy way to find their dream home and the lowest rates. But they can’t use your site to do that if it’s buried in Google’s search results. Learn what tactics your mortgage company needs to stand out among competitors with our SEO services.

Why Is SEO Beneficial To Mortgage Brokers?

SEO is extremely beneficial for mortgage brokers for a number of reasons. Firstly, it can save businesses a lot of time and resources by quickly connecting them with more qualified prospects who are searching specifically for mortgage services. Additionally, SEO offers increased exposure to relevant audiences and allows mortgage brokers to better target specific demographics according to their needs and preferences.

Furthermore, SEO provides useful performance evaluation metrics, allowing businesses to track their success in real-time and make improvements as needed. Finally, by driving more client engagement through SEO, businesses can foster stronger relationships with their customers and create more effective marketing campaigns that deliver results over the long term. In short, SEO is one of the best tools available to help mortgage brokers grow and improve their business.


What Is Mortgage SEO?

What is mortgage SEO, you might ask? Simply put, it is a strategic approach to optimizing your website and online presence in order to attract more leads and boost your business’s visibility. 68% of online traffic comes from search engines like Google, and 53.3% of this total traffic is generated by SEO-driven content. In other words, it is essential to have a well-crafted SEO strategy if you want to boost your leads and gain more visibility within the crowded online marketplace.


But how do you go about creating an effective mortgage SEO strategy? One key is to create engaging content that directly addresses the needs of potential customers. This content should be optimized for both search engines and users alike, as 49% of people say that they will only keep reading an article if the first few sentences are captivating or interesting. Additionally, it is important to regularly engage with consumers on social media platforms like Facebook, Twitter, and Instagram – 76% of people say that blogs or social media posts from companies are influential in their purchasing decisions. With these tactics in mind, you can help ensure that your mortgage business stands out from the crowd and attracts more prospective clients than ever before.

Why Do You Need Our Mortgage SEO Services?

When it comes to needing mortgage SEO services, you’ve come to the right place. Our team is dedicated to helping you rank higher on search engines like Google and drive more traffic to your website. This, in turn, will help you connect with more new clients and generate leads for your business. But that’s not all: we also strive for longevity. We know how important it is for you to stay on top of the ever-changing landscape of digital marketing, which is why we leverage the latest strategies and trends to keep your site moving up in the rankings. So why wait any longer? Contact us today and let us help take your mortgage business to the next level!

Great SEO Leads To Long-Term Awareness, Leads And Sales

SEO is an essential tool for any business looking to grow and establish a strong online presence. It not only helps to drive more traffic to your website, but it also boosts long-term awareness, leads, and sales. While there are many different factors that contribute to SEO success, it typically takes anywhere from 6 to 12 months depending on your current website presence. This is due to the fact that establishing a strong online presence requires building up valuable backlinks over time. Additionally, it can also take some time for various search algorithms to recognize and reward your efforts – so being patient and consistent with your SEO strategies is key. In the end, however, all of that hard work will be well worth it as great SEO can enable you to reap the rewards of long-term success online!

The SEO Strategy Framework for Mortgage Sites


Website Quality Audit

Our Website Quality Audit is part of our SEO services where we perform a full crawl of your entire website.

We correlate each URL crawled with data from Google Analytics, Google Search Console, Keyword Rankings, and Backlinks to determine the best course of action for each section of your mortgage website. 

This information helps us build a high-level overview of your existing mortgage website structure. It also allows us to see which pieces of your mortgage content convert your readers to meet your goals.

Link Building

Link building is vital to any mortgage SEO strategy. But you have to do it according to Google’s guidelines to avoid penalties. At Web eStore, we do all our link building in-house. We identify opportunities for links on a client-by-client basis. That means we conduct our outreach with your mortgage website in mind.

This process helps Google see where your mortgage website exists in the overall ecosystem of the internet by showing which sites are linking back to yours. And we’ll determine the best strategy for link building for your website, whether it’s relevant guest posts, product roundups, or something else entirely.

Competitor Keyword Gap Analysis

Ever wonder what keywords your main mortgage competitors are ranking for? Wonder no more! This analysis provides an overview of how your mortgage website performs compared to others in the industry. We’ll identify keywords where you outperform competitors, where you lag, and where you don’t rank at all. 

This mortgage SEO process is crucial for identifying which mortgage topics you should avoid due to keyword difficulty or oversaturation. It also will help identify potential mortgage topics or lending products people are already searching for that your competition hasn’t touched.

Technical Audit

The Technical Audit may sound intimidating, but it’s not. Technical SEO is important for large mortgage websites that have more than 5,000 pages with regular new content.

Because the mortgage industry is dynamic, new content is constant, creating some unfortunate byproducts. (Think 404 pages, broken redirect chains, orphan content, keyword cannibalization, and confusing categories.) 

An SEO Strategist completes this process manually. They look at every aspect of website accessibility — Content, Indexability, Crawlability, Links, Page Speed, and User Experience.

Then, we tell you how to best clean up the content and structure, with a plan for managing content in the future.

Keyword Research

Keyword Research is a vital part of our SEO service.

In the mortgage industry, you can reach searchers at multiple stages of the sales funnel — from the pre-planning stages until they’re ready to buy.

We’ll help you choose target keywords based on relevancy, search volume, and keyword difficulty in this process.

Here are some keyword examples:

  • Best cities to live: This keyword is for the searcher looking for location inspiration. They’re probably in the pre-planning stage.
  • When is the best time to buy a home: This keyword is excellent for those making a homebuying plan.
  • Where can I get the cheapest mortgage rates: This will attract the searchers ready to pre-qualify for their new home. 
  • What are the best schools in [city]: And once they are ready to settle into a location, this search is to help them find the best schools for their kids.

Depending on your mortgage website’s goals, you may want to target keywords for one specific stage of the homebuying research process. Or you may want to target each stage. SEO for mortgage agents can be tricky.

Content Audit

In the Content Audit, we’ll take an in-depth look at every resource, blog post, or article on your site. We’ll make recommendations to repurpose or edit some of your content for better SEO. Depending on the size of your mortgage website, this may be an ongoing process. 

We’ll work to help you understand which pages we recommend optimizing first. We base these recommendations on how quickly they can convert searchers, your current keyword ranking positions, and the overall SEO value of the page.

Content Strategy

We know content is an essential part of your site. After conducting our Keyword Research, we’ll create an Editorial Calendar for your mortgage website content. 

We’ll make a month-by-month plan using content topics we identify as the best opportunities to rank highly or content that will funnel traffic to your mortgage product pages, service offerings, or your email subscriptions. Our recommendations on SEO for your mortgage blog will help you rank in Google search results.

SEO can be a tricky beast. It’s constantly evolving, and what worked yesterday may not work today. But that’s where we come in! Our team of experts are up-to-date on all the latest trends and techniques, and we can help you optimize your website for better search engine ranking. Click the button below and get started today! We promise, it will be worth your while.