Generate More Leads With Real Estate SEO

Homebuyers want an easy way to find their dream home at the best price. But they can’t use your site to do that if it’s buried in Google’s search results. Learn what tactics your real estate company needs to stand out among competitors with our SEO services.

What is SEO and how does it work in the real estate industry

SEO, or search engine optimization, is an essential tool for anyone working in the real estate industry. This complex set of techniques and best practices helps realtors to improve their website’s visibility and rank in search engine results, ultimately attracting more homebuyers and connecting them with the perfect property.

Reach your audience at the right time

At its core, SEO relies on a combination of keywords, backlinks, and other factors to help make your website more appealing to search engines like Google. The goal is to appear higher on the results pages for specific keywords related to real estate, like ‘homebuying’ or ‘rental properties’. You can also optimize your site by including accurate and engaging content that speaks directly to homebuyers in your target market. 

SEO Should Be Top Of Mind

So if you’re looking to grow your business in the competitive world of real estate, don’t forget to put SEO at the top of your list! Whether you’re a seasoned pro or just starting out, there are plenty of strategies you can use to position yourself as a leading authority in your field. With the right approach and a bit of time and effort, you’ll be well on your way towards success in no time.

The benefits of using SEO to market your real estate business

When it comes to marketing your real estate business online, using SEO techniques is one of the most effective strategies out there. By focusing on local seo and utilizing various off page seo methods like link building and keyword research, you can reach a wider audience, attract more qualified leads, and ultimately increase your sales. 

Furthermore, long tail keywords are a great way to tap into hub-and-spoke clusters related to your specific niche. These types of targeted keywords allow you to attract potential buyers that people who use more generic search terms may not be able to reach. Additionally, local citations help in improving your online visibility by getting your business listed on local listing sites like Yelp and Zillow. And by conducting regular website audits, you can spot any negative effects that Google’s ever-changing algorithms might have had on your website rankings so that you can make the necessary adjustments accordingly. 

Overall, there are many benefits to using SEO techniques in order to market your real estate business online – whether you’re just starting out or have been in the industry for years! So if you’re serious about growing and scaling your business, consider investing in SEO today and watch your bottom line flourish.

Tips and tricks for improving your SEO strategy

Whether you’re working to improve your own SEO strategy or trying to out-rank your competitors, there are a few tips and tricks that can help you to boost your rankings and get ahead in the search engine results.


Website Quality Audit

Our Website Quality Audit is part of our SEO services where we perform a full crawl of your entire website.

We correlate each URL crawled with data from Google Analytics, Google Search Console, Keyword Rankings, and Backlinks to determine the best course of action for each section of your real estate website. 

This information helps us build a high-level overview of your existing real estate website structure. It also allows us to see which pieces of your real estate content convert your readers to meet your goals.

Link Building

Link building is vital to any real estate SEO strategy. But you have to do it according to Google’s guidelines to avoid penalties. At Web eStore, we do all our link building in-house. We identify opportunities for links on a client-by-client basis. That means we conduct our outreach with your real estate website in mind.

This process helps Google see where your real estate website exists in the overall ecosystem of the internet by showing which sites are linking back to yours. And we’ll determine the best strategy for link building for your website, whether it’s relevant guest posts, product roundups, or something else entirely.

Competitor Keyword Gap Analysis

Ever wonder what keywords your main real estate competitors are ranking for? Wonder no more! This analysis provides an overview of how your real estate website performs compared to others in the industry. We’ll identify keywords where you outperform competitors, where you lag, and where you don’t rank at all. 

This real estate SEO process is crucial for identifying which real estate topics you should avoid due to keyword difficulty or oversaturation. It also will help identify potential real estate topics or lending products people are already searching for that your competition hasn’t touched.

Technical Audit

The Technical Audit may sound intimidating, but it’s not. Technical SEO is important for large real estate websites that have more than 5,000 pages with regular new content.

Because the real estate industry is dynamic, new content is constant, creating some unfortunate byproducts. (Think 404 pages, broken redirect chains, orphan content, keyword cannibalization, and confusing categories.) 

An SEO Strategist completes this process manually. They look at every aspect of website accessibility — Content, Indexability, Crawlability, Links, Page Speed, and User Experience.

Then, we tell you how to best clean up the content and structure, with a plan for managing content in the future.

Keyword Research

Keyword Research is a vital part of our SEO service.

In the real estate industry, you can reach searchers at multiple stages of the sales funnel — from the pre-planning stages until they’re ready to buy.

We’ll help you choose target keywords based on relevancy, search volume, and keyword difficulty in this process.

Here are some keyword examples:

  • Best cities to live: This keyword is for the searcher looking for location inspiration. They’re probably in the pre-planning stage.
  • When is the best time to buy a home: This keyword is excellent for those making a homebuying plan.
  • Where can I get the cheapest mortgage rates: This will attract the searchers ready to pre-qualify for their new home. 
  • What are the best schools in [city]: And once they are ready to settle into a location, this search is to help them find the best schools for their kids.

Depending on your real estate website’s goals, you may want to target keywords for one specific stage of the homebuying research process. Or you may want to target each stage. SEO for real estate agents can be tricky.

Content Audit

In the Content Audit, we’ll take an in-depth look at every resource, blog post, or article on your site. We’ll make recommendations to repurpose or edit some of your content for better SEO. Depending on the size of your mortgage website, this may be an ongoing process. 

We’ll work to help you understand which pages we recommend optimizing first. We base these recommendations on how quickly they can convert searchers, your current keyword ranking positions, and the overall SEO value of the page.

Content Strategy

We know content is an essential part of your site. After conducting our Keyword Research, we’ll create an Editorial Calendar for your real estate website content. 

We’ll make a month-by-month plan using content topics we identify as the best opportunities to rank highly or content that will funnel traffic to your real estate product pages, service offerings, or your email subscriptions. Our recommendations on SEO for your real estate blog will help you rank in Google search results.